Monoform × Fleet Coffee

A content and social system built for scale.

Premium monthly content, social management, and paid growth — handled properly.

Fleet deserves a content system that reflects its level.

What’s holding Fleet back
Inconsistent content
Content is posted irregularly without a clear system.
No clear monthly system
No structured approach to creating and distributing content.
Too much on the owner’s hands
Content becomes another task instead of something that runs itself.

We take over completely.

We don’t just create content — we run the entire system.

Content production

Planning

Posting

Paid social

Google Ads via specialist

1 Day → Full Month

One structured shoot system that keeps content consistent without creating chaos.

Main Monthly Shoot

1 full-day shoot per month

Covers 2 Fleet locations

Team of 3 on production day

Additional Monthly Support

2 short supplementary shoots

5 days notice required

Paarl-based short shoots

Travel outside Paarl

Premium deliverables, every month

Video
8 videos per month

1 × long-form video (1–2 minutes)

Designed to feel substantial and brand-defining.

Focused on:

  • Roasting
  • Community
  • Training

7 × short-form videos (10–30 sec reels)

Fast, consistent content to keep your audience engaged.

25–30 images per month

Clean, consistent visuals for your brand.

±5 stories per week

Lightweight, always-on social presence.

What we build content around

Coffee shops

On-brand moments at the point of service.

Training

Rituals, standards, and craft that scale.

Roasting

Origin stories and process-led proof.

Community upliftment

Impact narratives that earn trust.

A focused 3-person production team

Dedicated videographer

Focused on cinematic video output

Dedicated photographer

Focused on high-quality brand imagery

Second shooter supporting both

Supporting both disciplines on production day

Content that performs

We create content that doesn’t just look good — it’s built to reach, engage, and grow the brand.

Instagram & Facebook ads handled by Monoform

Google Ads managed via specialist partner

Structured monthly growth approach

Investment
R12,000 / month
Based on a 3-month structured retainer
After 3 months, performance and structure can be reviewed and refined together.
Let’s MeetDownload PDF

You run Fleet. We run the content.

Monoform